San Juan Capistrano, CA – October 1, 2015 – 404 is proud to welcome a new and talented member to its SUP team: Noa Hopper. Considered to be one of the next big threats in SUP racing, the 16-year-old San Diego native is one of the fastest and most committed SUP racers around. Noa started paddling at the age of 7....

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  DANNY CHING WINS GOLD FOR TEAM USA  Wednesday, May 13th 2015, Sayulita, Mexico – Often times distance SUP races are considered the least exciting of SUP racing. However the 20k (12.4 mile) SUP Distance race at the 2015 ISA SUP and Paddleboard Championships was an absolute nail biter. What the results don’t show is the heroic comeback by Danny...

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HONG KONG DISPATCH Recently our friend Brad Fyffe took a trip (with his 12’6” AIR board) to the unique and bustling city of Hong Kong. Hong Kong is historically a melting pot of Chinese heritage and British colonial influence. It has one the highest population densities in the world, and with its intense clash of skyscrapers, temples, and lush mountaintops,...

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